Digital reputation and name-search cleanup

De-indexing on Google and Bing

We work on two fronts: removal at the source (the site that published) and de-indexing on search engines (Google, Bing), including cache, images and thumbnails. We use the right to be forgotten, LGPD, GDPR and the search engines' own content policies.

News and defamation

Outdated articles, defamatory blogs and gossip can be removed or de-indexed depending on the case. We assess the applicable legal basis and act with the outlet, the host and the search engine.

The end result

The goal is simple: a search for your name goes back to showing who you are today — not the worst day of your life. At the end you receive a before/after report of the results page.

Questions about this service

Can every news article be removed?

No. Truthful reporting of public interest has stronger protection. But outdated, defamatory or personal-data-exposing content can often be removed or de-indexed. We assess case by case — no empty promises.

Is de-indexing the same as removal?

No. Removal erases the content at the source; de-indexing takes it out of search results. We pursue both — de-indexing ensures nobody finds the content through your name even while the source resists.

How long until search is clean?

De-indexing usually reflects on Google within days of approval. Full first-page cleanup takes 2 to 8 weeks depending on volume.